Argentario Golf & Wellness Resort joins the Mercedes Benz Luxury Hub

The Argentario Golf & Wellness Resort is a new point of reference in the constellation of Luxury Hubs designed by Mercedes-Benz Italia. A selection of exclusive locations that share the same values as the Stuttgart company.

With its 77 hectares of landscapes in the Tuscan Maremma, the Argentario Golf & Wellness Resort is a virtuous example of sustainability, a value which, starting from the design concept itself, has over time become the very essence of all the activities within the complex.

The Mercedes-Benz Luxury Hubs were created with the intention of sharing exclusive experiences in some of the most renowned locations: a precious ecosystem that is realized through engaging brand experiences generated by common visions shared between the partners involved.

The partnership with the Argentario Golf & Wellness Resort adds a new element of value to a concept which already features the Phi Beach Club in Baja Sardinia, the Rifugio Emilio Comici in Selva di Val Gardena, the Falkensteiner Hotel Kronplatz in the heart of Plan de Corones and the starred restaurant D’O by Davide Oldani, in Cornaredo (MI).

“We are proud to host the Mercedes-Benz Luxury Hub in our Resort, an innovative project for the promotion and sharing of one of the top luxury brands, attentive to sustainability and to the green spirit that has always distinguished the Argentario Golf & Wellness Resort”, declared Augusto Orsini, President of the Argentario Golf Club.

“Experience is a central element of our communication model” – said Mirco Scarchilli, Head of Marketing Experience at Mercedes-Benz Italia -. “The strength of our brand is expressed through a rational and an emotional part. The Luxury Hubs allow us to extend the values generated by these two drivers in ideal contexts for their amplification. Performance and sustainability are the two elements from which this new partnership with the Argentario Golf & Wellness Resort arose, a place that fully expresses these values and promotes them with an extremely innovative approach, in an area historically very close to our brand, such as that of golf. For this reason, we are really happy to welcome him into the constellation of our Luxury Hubs.”